It wouldn’t be an exaggeration to say that Athens is one of the best capitals for shopping therapy! There is a great variety of shops in the city center offering good prices for products with great quality. Athens is a city that keeps always a good taste in fashion and design while the average price is in most of the cases at a quite decent level.
The pedestrian Ermou Street in the center of Athens lies on the top of the choices in case quality is the most significant factor and the price is not the case. It is the most well-known shopping street in Greece and definitely among the most expensive.
The world's most famous brands have a shop here and apart from city inhabitants, Ermou Street attracts numerous tourists who wish to relate their trip to Greece with a nice gift. Famous Greek designers are also present in the area showing that the local production and design are of the highest level.